SuNing Appliances initiates "Price War"
Nov. 25, 2002(Enorth.com.cn)--Although it is a low season of air conditioner selling, a price war rised by home appliances agents will begin in Tianjin. And Tianjin related agents and stores have their own opinions on this event. After September 2002, the price speculation of appliances makers has entered a hot stage. Recently, some home appliances agents are also involved. Mr. Jin Ming, Chief Supervisor of White Appliances Department of SuNing Appliances, introduced that SuNing Group joins hands with Haier, Media, Kelon, Hicense, National and LG to initiate a sales promotion activity in China's 19 cities and areas. The price decreasing rates are from 10% to 30%. It is also a good news for Tianjin consumers that SuNing lowers its air conditioner prices, just because SuNing's first chain appliances agent is going to open in Tianjin. Tianjin people soon after can feel the "warm" of SuNing Group. Facing the aggressive promotion of SuNing, some air conditioner agents expressed different responses. Mr. Feng, Manager of Yishang Appliances, thought that SuNing's price influence is limited. And Manager Liu of Yongzhong Appliance said that they would not follow the price promotion of SuNing. By the way, two bigger agents, Guomei Appliances and Quanhua Appliances, tell reporters that they have been ready for the "Price War" of SuNing. In any case, the competition of agents will bring benefits to consumers.
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